My Work

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ClosetDash

Client: ClosetDash Category: Ecommerce/Startup Goal: Build brand awareness of a new fashion startup. Timeline: May – August 2012. Highlighted Accomplishments: - … More...

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Erno Laszlo

Company: Erno Laszlo About: An 85-year-old celebrity skincare brand that has catered to the Hollywood elite, including Marilyn Monroe, Greta Garbo, and Audrey Hepburn. … More...

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‘Unraveled’

Client: Unraveled Category: Independent Film Goal: Build upon buzz and word-of-mouth marketing to sell tickets. Highlighted accomplishments: - 500+ Facebook Likes in one … More...

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MYHABIT

Job Title: SEO Writer About: MYHABIT is a private fashion sale site founded by Amazon.com that offers hand-picked selections from designer and boutique brands at major … More...

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Spa Week

Job Title: Social Media Assistant | Blogger About: Spa Week brings the spa experience to the masses by offering full service treatments, normally costing hundreds of dollars, … More...

Recent Blogs

WTF Gap

Gap really doesn't want to survive. Every time they look they're going to come back; they do something stupid like try to change their logo. Case in point: their latest campaign … More...

Recap: Social TV Meetup with Tumblr

Today was the Social TV Meetup in NYC where the Director of Media at Tumblr, Sima Sistani, joined us. Turns out it was the one year anniversary of the group! Tumblr recently … More...

Can Nostalgia Win Social Media?

A lot of networks are banking on it. It seems every week there's an announcement of some '90s reprisal: "Saved by the Bell" true story on Lifetime, Blossom re-runs on HUB network, … More...

Big Cable Wins Again

Today the Supreme Court finally ruled on the Aereo case. 6-3 vote, the court handed a victory to the four major TV broadcasters. Reading the ruling, clearly the judges don't have a … More...