In 2009, NBC laid out the groundwork for Jimmy Fallon to achieve viral success by putting their marketing efforts into YouTube. CBS is hoping to achieve that same success with their incoming ‘Late Show’ host, Stephen Colbert. I discuss in my latest Found Remote article.
The Berger Shop – My former NYU professor, Ryan Berger, chats weekly about “the intersection of culture, tech, sports, and media.” Talking with great minds and New York sports, what more could you want?
Tuesdays with Toni – My company’s weekly blog hosted by our very own Toni. It’s a short weekly recap of what millennials are talking about such as why certain hashtags are trending. She recently talked with The Infatuation‘s Andrew Steinthal.
The Creator’s Class – Hosted by Delmondo‘s Nick Cicero, this weekly podcast “takes you into the lives of the most amazing creators in the world today, uncovering their new monetization strategies and learning more about how they’re carrying the creative flame.” I highly recommend you listen to the episode with my former professor, Matthew Knell. I’m still learning from him long after the classroom.
The Tim Ferriss Show – I’m sure you’ve all heard of this one since it has won countless podcast awards and is always a top podcast in iTunes. Each week Tim “deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics, and tricks that listeners can use.” It will help keep your creative juices flowing.
Not to say other generations are not nostalgic but there is something unique to the millennial generation – we’re the first to grow up with technology in our hands. Therefore, we are more adept to sharing and voicing our opinions on social platforms. We gather more rapidly and larger than other previous generations could. This, of course, gets the attention of marketers.
Social media allows millennials to amplify their voices while also connecting with people around the world. Which is another aspect to this nostalgia craze – we can connect and find other fans more easily. For example, If you were the only kid in your school who liked Star Wars, it was not only a difficult childhood for you but you felt alone. Kids these days can find other nerds (meant lovingly) like them and have taken over the world (not quite literally… yet). My nephews are growing up able to proudly display their Star Wars love whereas my Dad remembers the days where kids would meet in secret to “nerd out” about all things Star Wars.
I’ve previously written about nostalgia and how there is a major push to reboot everything (or so it seems). It’s not always successful and there has been some debate about which shows/movies get rebooted. It can also be lazy just remaking new things rather trying to come up with original content. Yet, the power is there. This week #KidsTheseDaysWillNeverKnow became a trending hashtag showing that ’90s kids love to talk about the good ol’ days any chance they get. My company’s podcast “Tuesdays With Toni” discussed this topic and how marketers can take advantage.
I’m all for this trend as I am a millennial and feel that we had some of the best shows of all time (insert Kanye meme) and want to see them again.