In 2009, NBC laid out the groundwork for Jimmy Fallon to achieve viral success by putting their marketing efforts into YouTube. CBS is hoping to achieve that same success with their incoming ‘Late Show’ host, Stephen Colbert. I discuss in my latest Found Remote article.
Not to say other generations are not nostalgic but there is something unique to the millennial generation – we’re the first to grow up with technology in our hands. Therefore, we are more adept to sharing and voicing our opinions on social platforms. We gather more rapidly and larger than other previous generations could. This, of course, gets the attention of marketers.
Social media allows millennials to amplify their voices while also connecting with people around the world. Which is another aspect to this nostalgia craze – we can connect and find other fans more easily. For example, If you were the only kid in your school who liked Star Wars, it was not only a difficult childhood for you but you felt alone. Kids these days can find other nerds (meant lovingly) like them and have taken over the world (not quite literally… yet). My nephews are growing up able to proudly display their Star Wars love whereas my Dad remembers the days where kids would meet in secret to “nerd out” about all things Star Wars.
I’ve previously written about nostalgia and how there is a major push to reboot everything (or so it seems). It’s not always successful and there has been some debate about which shows/movies get rebooted. It can also be lazy just remaking new things rather trying to come up with original content. Yet, the power is there. This week #KidsTheseDaysWillNeverKnow became a trending hashtag showing that ’90s kids love to talk about the good ol’ days any chance they get. My company’s podcast “Tuesdays With Toni” discussed this topic and how marketers can take advantage.
I’m all for this trend as I am a millennial and feel that we had some of the best shows of all time (insert Kanye meme) and want to see them again.
I am an odd “millennial” because I like to disconnect. Every night. I’ve always valued sleep and always made it a priority to get 8 hours every night. Granted it doesn’t always work out but I know I’m not at my best when I don’t get a full night sleep. When you work on the computer all day, when I get home the last thing I want to do is spend more time in front of my laptop. I shut off technology (or silence my phone) at least a half hour, typically an hour before I go to sleep just to unwind. Does this sound crazy to you? Try it. Trust me.
However, I also had to learn to disconnect in social situations. As a blogger, when you go to events you’re expected to have your phone out and tweet every moment. I used to be that person who constantly had her phone out. There is a reason I have over 68k tweets. But when I saw friends doing it to me while NOT at events, I realized how truly annoying it is. I really don’t want to have dinner with my friend while their phone is in their face the entire time. Sure, we check in on FourSquare and take a pic of our meal for Instagram but then I put my phone away. Guy Kawanski recently wrote an awesome article “Let’s stop the glorification of busy” which discusses this idea. He comments on Arianna Huffington’s new book where she also recommends unplugging. I am all about a detox movement because it’s not healthy to stare at a screen 24/7. (Btw, screens = TV, computer AND phone). Millennials may think it’s cool to be so “socially” connected but I do see them suffering burnout. I don’t know why it’s viewed as “old fashioned” to actually enjoy the world around you and getting a goodnight’s rest.
Sorry I’m not impressed you’re emailing me at 2am. Why are you up?! I’m not impressed that you know something broke on Twitter before I do. The only person who probably needs to have the phone in their hand 24/7 is the President. Putin isn’t calling you so put it down. I’m impressed if you want to make eye contact and be fully engaged while we talk. I’m impressed if you tell me you read a book before you fell asleep and now you feel fully rested.
Being “busy” doesn’t mean you are more efficient at work or life. Actually, it probably means you can’t manage your time. I get more work done when I have a full night rest. Or if I’m having writer’s block, I go for a walk. Fresh air! What a concept! There is also health risks involved in all this behavior. So for the sake of your sanity, for the sake of being a better person and for the sake of your health, please try to take a digital detox.