In 2009, NBC laid out the groundwork for Jimmy Fallon to achieve viral success by putting their marketing efforts into YouTube. CBS is hoping to achieve that same success with their incoming ‘Late Show’ host, Stephen Colbert. I discuss in my latest Found Remote article.
Despite being on a Monday night, the 66th Annual Primetime Emmy Awards faired well in the ratings. LostRemote reported that “6.2 million people had 10.9 million interactions” as compared to last year which saw “4.8 million people had 7.1 million interactions.” Pretty impressive considering it was a fairly boring show especially since it was all repeat winners. Cable conspiracy?
There was no Oscar selfie moment although we did have the pleasure of seeing a Clark Gable looking Bryan Cranston make out with his former Seinfeld co-star, Julia Louis-Dreyfus before she accepted her win.
For many of us, engaging in your Twitter feed is just as entertaining (if not more so) then actually watching the program live (yes, it actually happens!). I think the greatest potential for social TV are award shows and sports because that is when viewers are watching. However, I have been disappointed by the old cable networks during such events. Compare the social TV components of the Emmys versus the MTV Music Awards. Which network gets it? MTV, obviously.
Even with a “young, hip” host like Seth Myers, NBC couldn’t capitalize on having live viewers. The simplest thing they could do is have people voting via social media with their predictions. Have a banner going into commercial “next category is best actor in a comedy, tweet us who you think will win” then come back from commercial showing the results. (Although they had a lot of misfortunate banner moments like the one pictured above) Something The Bachelor does as well as many contestant driven “reality” shows do. Ellen at the Oscars at least understood she had to create moments that people would be buzzing about. There was no buzz for the peacock.
He started the show with a ‘Thank You’ note to Jimmy Fallon which was a tribute to Jimmy who would do thank you notes every Friday. I wasn’t a big fan of the set. Looked like a game show and unfinished. He opened with a monologue during which he acknowledge his first bomb lol. Afterwards he sat down to tell a story, which gave a very ‘Weekend Update’ vibe. I’m so excited for Fred Armisen!
Amy Poehler was great. She tried to help him prepare for the not so fun guests. As all Parks & Rec fans feel, it was great to see Lesley Knope and Joe Biden together! Biden wasn’t as loose as I had hoped. He was pretty focused on politics.
It was smart of Seth to have his SNL castmates there to help ease the stress. As for all new hosts, it will take him some time to find his groove. Jimmy Fallon is certainly getting better than his first episode. Seth is bringing his own style to the show.
I was bored with the guest, Will Smith though. Seth Myers has a line-up of Amy Poehler, Kanye West and Vice President Joe Biden as his first guests. TONS of celebrities came out in support of Jimmy that night like his pal Tina Fey so I’m not sure why he couldn’t interview one of them. But I did like that he did call backs to his Late Night show like “Evolution of Hip Hop Dancing”:
I also loved the U2 performance on top of 30 Rock at 70 stories high because you got to see the gorgeous New York City landscape right around dusk. I loved that they highlighted the gorgeous city that they’ve brought the Tonight Show back to 40 years later.
Just like he quipped in his monologue “If you let me stick around long enough, hopefully I’ll get the hang of it.” It took him a little while to get comfortable at Late Night and I can only imagine the pressure he’s feeling (cough: Conan :cough) so I think he did a good job for his first show. He did all his jokes, he kept the conversation going, nothing seemed to go totally awry. The ratings were great at 11.3 million so hopefully NBC lets him stick around long enough.
Today’s #ThrowbackThursday is centered around the Tonight Show debacle. It was originally published November 2010. I thought it was relevant since Jimmy Fallon will be taking over the Tonight Show gig starting Monday. There are many questions on whether he can capture the regular Tonight Show audience (which is much different than the Late Night audience), which proved to be a challenge for Fallon’s Late Night predecessor Conan.
Last night the 10-month long wait for Conan O’Brien’s return to TV ended. I have to admit that my expectations were low after his 24-hour live webcam stunt on TeamCoco.com. I watched a large portion of the broadcast and found myself confused, disheartened and not laughing. It was an interesting social experiment but it generated more head scratching than laughs.
However, Conan blew me away in the opening segment where he finally was able to mock the NBC executives by having them dressed as secret agent types in dark shades and suits. After exclaiming “Move my show to 12:05, go to hell!” Conan slammed down the phone, drove out of a parking lot in his ’92 Taurus and was greeted by gunfire by the executive guys (implied NBC employees). He then went through his unemployment phase where he was self-loathing and a wife-beater wearing father of 12.
During his time off television, Conan became an avid Twitter user. He generated a heavy support from young people and used Twitter to his advantage. He tweeted he wanted to figure out a way to include Jon Hamm, a.k.a Don Draper of the hit show “Mad Men,” on his new show. Well he did! Conan interviewed with Don Draper but was denied because he had no marketing experience and it was 1965. Conan gave several shout-outs to his Twitter followers (smart move) quipping with one line saying many would be asking “Hey, isn’t that the guy from Twitter?”
He definitely wants to hold onto the young audience who supported him and who wouldn’t? His first guests were Seth Rogen and Lea Michele. Lea Michele is the star of “Glee” the monster show on FOX. Smart move there Team Coco. The show concluded with a tieless Conan jamming with Jack White. He was letting loose and having a good time, which he deserves after what he had been through. He should enjoy his new show!
One of my favorite lines of the night was, “People asked me why I named the show ‘Conan’…because it would be harder to replace me.” Humor is always a great way to deal with stressful or heartbreaking situations. I say heartbreaking because the “Tonight Show” was something he always dreamed of hosting. Not only was he fired but also he was replaced by one of his idols, Jay Leno, who shook his hand and “graciously” gave him the new job. I would never want my idol to shake my hand “I’m passing my job onto you, you’re going to do great” and then 7 months later “Oh yeah I’m taking my job back, you’re fired.” I will definitely be tuning in for more laughs from a tall, pale, red-haired man. Team Coco!