In 2009, NBC laid out the groundwork for Jimmy Fallon to achieve viral success by putting their marketing efforts into YouTube. CBS is hoping to achieve that same success with their incoming ‘Late Show’ host, Stephen Colbert. I discuss in my latest Found Remote article.
This post was originally published on my personal blog.
I am on Twitter almost all day. It’s part of my job. This means that I see A LOT of tweets and I’ve grown exhausted of my feed from time to time. Then I remember “Oh yeah, I can curate my feed!” so I’ll do an occasional cleaning out. Some may say you have Lists to organize tweets so it’s not so crowded. However, I feel if you can’t hold value in my main Twitter stream then why am I going to follow you? There are two major reasons I unfollow: you tweet too much or not at all.
You don’t tweet ever. You’re just dead space to me. I understand if you may get busy or wrapped up in life to focus on social media. Once you’re back online again, send a tweet out then it will get passed on and I’ll probably re-follow you again. Otherwise, there’s no point to following someone who doesn’t tweet.
You tweet too damn much. I hate to say it, but you just become noise in my feed. (I know I am guilty of this with over 45,000 tweets but I try to keep most of my tweets at night while watching TV. Please feel free to call me out on it!). I don’t need to see 10 versions of the same post a day.
Your Twitter feed is connected to RSS feed and/or Facebook feed. I find it very annoying when a post gets cut off on Twitter then has a FB link. I’m on Twitter… I don’t want to have to go to Facebook to read what you’re talking about. And your Twitter shouldn’t just be pumping out your posts as you publish them. It’s about engaging your audience!
“Vintage” posts. I appreciate that you are trying to promote older material from your blog but please don’t call it “vintage post: (title).” Say something like “remember this funny post about ___” or “this post about redheads seems pretty relevant now that __.” You get the idea. Be more creative if you’re going to share older posts.
You fill my Twitter feed with too much promotional marketing jargon. I’m not following you to learn about 25% off discounts. Yuli just wrote a great post about this in regards to fashion brands.
You don’t interact with any of your followers.Why are you on social media if you’re not interacting with your fans?
Your “brand personality” bores me. Perhaps I just don’t like your tweets – it happens.
I write this to only make you aware of why you may be losing followers. Don’t take it as something personal but perhaps you should re-evaluate your social media presence.