Job Title: Social Media Community Manager
About: Capital One hosts a yearly mascot challenge with 16 college football mascots. Voting is done socially through Facebook, Twitter, Instagram and through CapitalOneMascots.com.
– Create daily content for Capital One’s social networks, ensuring equal time to each of the 16 individual college mascots and reaching out to key influencers to increase engagement and to drive traffic to the website.
– Worked closely with the Digital Strategist and the team to provide strategic recommendations for the following weeks.
– Managed the community moderation team to ensure social vote submissions were tallied and engagement goals were reached.